In the last couple of days HHN has received heaps of praise and complaints in equal measures. Firstly the praise which came in the form of Universal Orlando winning an “Addy” at the 2018 Orlando American Advertising Awards in the film and TV category for their commercial for HHN27.
Directed by famed horror director Eli Roth the 1min 48 long commercial named “The Best Nightmares – Director’s Cut” won out against other TV marketing campaigns to win the top spot at the local awards. For those that want a trip down memory lane to see this awesome commercial, click below:
The praise comes for Orlando as the marketing campaign for Resorts World Sentosa Singapore’s HHN comes under heavy scrutiny. The Advertising Standards Authority of Singapore (ASAS) reported this week that half of all the complaints these received last year from concerned citizens related to HHN.
The complaints focused on publicity stunts that the resort made to better publicize their HHN event on social media, these included three fake memorials located at bus shelters, with the names and photos – along with flowers – of “victims” of a fictional Southpoint Mall disaster, with complainers calling the campaign “tasteless” and “insensitive”.
Another stunt even included a campaign where people had to help locate a missing girl and an advertisement featuring self harm. ASAS said: “As the feedback was received at the end of the advertisement’s run, the advertiser agreed to take ASAS’ feedback into consideration for future Halloween events.”
They continued: “ASAS informed the advertiser who created the advertisement that depicted self-harm during Halloween, that it had breached the Singapore Code of Advertising Practice (SCAP) guidelines on violence and influence to children and young people. As the feedback was received at the end of the advertisement’s run, the advertiser agreed to take ASAS’s feedback into consideration for future Halloween events. Advertisers are reminded that advertisements addressed to or likely to influence children and young people should not contain anything that might influence them to harm themselves mentally, morally or physically.”
It can be said that perhaps the mistakes made last year at HHN Singapore are exactly the mistakes that Orlando has avoided by not allowing Sindy to icon the event. Speaking of Orlando and to end on a positive note, Universal Orlando didn’t just win for HHN at the Addy’s! They also won best Social Media Video for their highly popular fan video, “You Know You’re an UOAP When…”. The short video was wildly popular across social media and featured some very familiar HHN alumni sending up their former HHN roles. If you didn’t catch it, see this incredibly well done and now ‘award winning’ video below!
That’s it for now and we hope to bring you more news and rumors for HHN28 as we receive them…