It’s been a wild week for theme park fans on this side of the pond – Universal finally made it official: they’re planning to open a brand-new theme park in the UK by 2031, dubbed Universal Studios Great Britain.
The announcement sent the internet into meltdown, with fans speculating wildly about which rides and IPs might make the leap across the Atlantic. From DreamWorks to Jurassic World, the guesses have been flying. But here at HHN Unofficial, we’re more interested in what lurks in the shadows… and we’ve been digging into the trademark databases to see what Universal might not be telling us just yet.
And guess what? We’ve struck fear-filled gold.
The first big clue? Universal has officially registered the Halloween Horror Nights trademark in the UK. That’s right – HHN is laying the legal groundwork for a British invasion.
But that’s not all – the Horror Unleashed trademark has also been registered for UK use. This is the same name as Universal’s standalone horror attraction coming to Las Vegas later this year – a year-round haunt experience set to bring the best of HHN to a permanent home. Whether Universal plans to launch a similar standalone horror attraction in the UK or incorporate elements into their new park remains to be seen, but clearly, horror is on the agenda.
And now, here’s where things get really exciting…
We’ve found the first two horror IPs officially trademarked under Class 41 (covering theme park use) for the UK project:
Chucky – Everyone’s favorite pint-sized psycho doll has long been a staple of Halloween Horror Nights, appearing in scarezones, shows, and full-on houses in both Orlando and Hollywood. From the irreverent “Chucky’s Insult Emporium” to full-blown walkthroughs dripping in blood and twisted humor, Chucky has carved his way into HHN history – and he’s clearly not done yet.

M3GAN – The viral horror icon and new-generation killer doll from Blumhouse made waves in recent years, and Universal wasted no time giving her a spotlight. Though she hasn’t had a full house at HHN yet, M3GAN’s dance moves and death stares made a cameo in last year’s Blumhouse house alongside The Black Phone, and her rising popularity makes her a prime candidate for a UK debut.

With these trademarks in place, it’s becoming increasingly clear that Universal’s UK park isn’t just coming for the family-friendly market – it’s coming for us, the horror hounds, the scream-seekers, the HHN faithful.
Will we see an HHN event tailored for UK audiences? A permanent horror-themed land? Or even a Horror Unleashed-style experience bolted onto the park year-round?
Whatever it is – it’s happening. And we’ll be watching every trademark, every permit, and every whisper in the fog. Stay scared, stay tuned.
Let us know what you think in the comments!
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